The Bargain Nexus - Brandweek

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Manufacturer: Nielsen Company

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Binding: Magazine
First Issue Lead Time: 6-10
Format: Magazine Subscription
Issues Per Year: 45
Label: Nielsen Company
Magazine Type: Trade magazine
Manufacturer: Nielsen Company
Number Of Issues: 45
Publisher: Nielsen Company
Studio: Nielsen Company
Subscription Length: 365

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Spotlight customer reviews:
Customer Rating: Summary: Good weekly for those in the biz... Comment: Recent articles covered everything from formerly hot brands being brought back to life; court rulings; pro sports stars as spokespersons; etc., Good weekly round-up for advertisers and marketers.

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Editorial Reviews:
Covers top brands and marketing executives. Reports on new spending, promotions and marketing services locally, nationally and globally. Monitors marketing strategies in all major product categories. Emphasis on campaigns, including interactive and online marketing.